Anthony M. Fox

Role: Editor & Copy writer

Project: Kick off my client's blog launch with a series of articles
 

Goal: Position Dog City Seattle as a go-to source of content that informs & entertains with content that could be leveraged across multiple platforms including web, social and SEO.

Solution: I created multiple blog entries based on input from the client that focuses on activities and events that the reader could do with their canine family members with quick to access lists and ideas.  

 

Results: Increased web traffic by 17% (MoM) and repeat web traffic 24% (MoM) by launching monthly articles that were timely for the season and leveraging the content to present the client's services in a contextually relevant manner.