CLIENT WRITING SAMPLES
Dog City Grooming
/ The Seattle Times Company
CATEGORY / SERVICES
Writing Samples:
Blog & Newsletter Content
A collection of blog and newsletter writing from two early points in my career: freelance blog writing for Dog City Grooming, a Seattle pet care business, and The Seattle Times, where I wrote an online advertising industry newsletter. Both show the same throughline that carries into my marketing work today: clear, scannable writing people actually finish reading.
DOG CITY GROOMING
Go Camping with Your Dog, Part 1
A practical guide to planning your first camping trip with your dog, covering gear and prep before you hit the trail.
Go Camping with Your Dog, Part 2
The follow-up piece covering campsite etiquette and keeping your dog safe and happy once you're there.
Top 5 Tips for the Dog Park
A quick-hit list for first-time dog park visitors, from reading dog body language to knowing when it's time to leave.
Top 8 Hot Weather Tips
Practical advice for keeping dogs cool and safe once temperatures climb, from hydration to paw protection.
Eight Super-Cool Seattle Trips for Dogs
A local's roundup of dog-friendly spots around Seattle, from trails to patios, for owners planning a day out.
Peanut Butter & Banana Pupsicles
A simple homemade treat recipe for beating the summer heat, with dog-approved taste testing included.
THE SEATTLE TIMES
Online Advertising Industry Update: Holiday Shopping Edition
An early-career marketing newsletter covering online advertising trends heading into the 2006 holiday shopping season.
Who is Buzzing the Influencers?
A January 2007 edition of the same newsletter series, looking at how early online influencers were shaping industry buzz.
Digitally Bridging the Age Divide
An edition of the same newsletter series exploring how different age groups were adopting digital advertising and online media.
Going Local
A newsletter edition on the growing importance of local targeting in online advertising.
Web presence or not, your clients are online.
A newsletter piece making the case that every client's audience was already online, whether or not the client had caught up yet.
Online Advertising Industry Update: "Content Is King"
A later edition of the same newsletter series, tracking the industry's shift toward content-driven online advertising.
WRITING SAMPLES — AT A GLANCE
12
Writing Samples Featured
2
Outlets Written For
4
Content Formats: How-To, Tips, Recipes & Local Guides
2006
Earliest Published Work (Seattle Times)