CLIENT
Amazon Student
SERVICES & FOCUS
Amazon Student Prime:
Back-to-School Video & Audio Campaign
As Brand Marketing Manager for Amazon Student Prime, I led outreach to college students through a $5M+ off-platform media budget across display, video, and radio. The goal: make Amazon Student part of everyday campus life, not just another ad.
I set the campaign strategy and managed the creative team producing a set of lifestyle video spots (dorm move-in, a road trip, a campus costume kickball game) paired with a companion slate of radio and Pandora audio spots. I planned the media buy across both formats so the same campaign voice reached students everywhere they actually spent time.
I managed the full $5M+ off-platform buy and reported results against CAC, ROAS, and LTV targets to guide ongoing investment across display, video, and radio.
VIDEO & AUDIO ASSETS
Road Trip
Dorm Room Move-In
Costume Kickball
PANDORA AUDIO
“Ah-Ha” Moment
Digital audio placement I planned as part of the $5M+ off-platform media buy.
RADIO SPOT
Table Tennis
Terrestrial radio spot I planned and reported results for, part of the campus recreation series.
RADIO SPOT
Kick Ball
Terrestrial radio spot I planned and reported results for, part of the campus recreation series.
RADIO SPOT
Textbooks
Terrestrial radio spot I planned and reported results for, part of the textbook savings series.
RADIO SPOT
The Right Line
Terrestrial radio spot I planned and reported results for, part of the textbook savings series.
RADIO SPOT
Long Lines
Terrestrial radio spot I planned and reported results for, part of the textbook savings series.
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KEY PERFORMANCE METRICS
3
Lifestyle Video Spots Produced
6
Radio & Pandora Audio Spots
$5M+
Off-Platform Media Budget Managed
3-Channel
Off-Platform Mix: Display, Video, Radio