CLIENT
Providence Health & Services / Amazon Student Prime
CATEGORY / SERVICES
Display, Social & Mobile Advertising
This page collects display and social ad creative from two roles: Providence Health & Services, where I led California recruitment marketing, and Amazon Student Prime, where I managed a $5M+ off-platform media budget. Across both, my role was the same: set the strategy, manage the creative team, plan the media buy, and report results.
PROVIDENCE HEALTH & SERVICES — DISPLAY & SOCIAL ADS
"You Belong at Providence"
Programmatic display banner I planned as part of Providence's California recruitment marketing, built around a belonging message rather than a generic job pitch.
"Be Inspired and Included at Work"
A message-test variant in the same programmatic display buy, pairing an inclusion-forward headline against the belonging-led creative.
"Join an Imaging Team That Has Your Back"
Role-specific programmatic banner targeting diagnostic imaging candidates, part of the same California display campaign.
"Be Appreciated for Your Hard Work & Dedication"
Programmatic banner featuring a real Providence nurse, part of an employee-led display series meant to feel authentic rather than stock photography.
"Get Your Bachelor’s Degree While Working"
Programmatic banner promoting Providence's tuition benefit through a real nurse's story, from the same employee-led display series.
"Want Benefits That Start the Day You Do?"
Paid Facebook ad I planned promoting Providence's day-one benefits, part of the paid social flight supporting the broader recruitment campaign.
"Live Like Layla"
Paid Facebook ad spotlighting a real nurse's benefits story, part of the same integrated social and display push.
"Get the Work-Life Balance You’ve Been Looking For"
Paid social ad pairing a real caregiver photo with a work-life-balance message, from the same paid social flight.
"This Hospital Has Consistently Provided Me..."
Employee spotlight content featuring Cardiac Cath Lab Technologist Danny Delgado, used across Providence's social channels to put real caregiver voices behind the recruitment message.
"I Love Working at Saint John’s..."
Employee spotlight content featuring Imaging Supervisor Jessica Garcia, part of the same caregiver-testimonial series.
"Coming Into My Ministry Feels Like a Blessing"
Employee spotlight content featuring Nuclear Medicine Technologist Gabriel Hernandez, part of the same testimonial series.
"An Awesome Experience..."
Employee spotlight content featuring Radiologic Technologist Pascual Alamillo, closing out the caregiver-testimonial series.
PROVIDENCE HEALTH & SERVICES — RESULTS
~15%
Average Annual Growth in New Applications (3-Year)
$1.25M
Annual Marketing Budget Managed
4
National Advertising Awards (2024–2025)
2
Channels Planned: Display + Social
AMAZON STUDENT PRIME — DISPLAY & MOBILE ADS
"Save Up to 90% on Textbooks"
Programmatic display banner promoting textbook savings, part of the $5M+ off-platform media buy I managed for Amazon Student Prime.
"Save 80% on Textbook Rentals"
Full-screen mobile interstitial served in the Pandora app, styled around a study all-nighter to reach students in the moment.
"Save 80% on Textbook Rentals"
A second mobile interstitial variant in the same textbook rental series, tested against the all-nighter creative in the Pandora app.
"Free Two-Day Shipping — Join Amazon Student"
Dorm-themed mobile interstitial promoting the Amazon Student membership offer, planned alongside the campaign's video and radio spots.
"Free Two-Day Shipping — Join Amazon Student"
A campus-recreation-themed interstitial variant in the same membership offer series, part of the same media plan.
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AMAZON STUDENT PRIME — RESULTS
5
Display & Mobile Ad Variants Produced
$5M+
Off-Platform Budget Managed
2
Channels Spanned: Programmatic + Mobile
3
Performance Metrics Reported: CAC, ROAS, LTV