CLIENT
Providence
CATEGORY / SERVICES
Email/SMS Marketing
A collection of email marketing I planned and directed for Providence's RN recruitment campaigns. I've also run SMS marketing throughout my career, though those messages went out through a proprietary system with no samples available to show here.
EMAIL CAMPAIGNS
Experienced RN Eblast: Career Growth & Belonging
Recruitment eblast I planned for Providence's California RN hiring campaign, spotlighting caregiver stories, career growth resources, and open nursing roles.
Experienced RN Eblast: Caregiver Wellbeing
A second eblast in the same RN recruitment series, highlighting Providence's caregiver mental wellness benefits alongside open roles across Northern and Southern California.
Experienced RN Eblast: Northern California Roles
Third eblast in the series, focused on open Acute Care RN roles across Northern California and Providence's mission-driven culture.
NAHN Recruitment Emailer: Magnet Recognition
An emailer built for outreach to the National Hispanic Nurses Association, highlighting Providence's Magnet Recognition and open RN roles across California.
Providence Email/SMS Agent Doc
For Providence Talent Acquisition, I built an AI agent that writes the outbound email and SMS messages used to recruit nurses and clinicians, turning an expensive creative process into a fast, repeatable one. I took it from idea to launch in two weeks, and in its first year it saved approximately $250K in creative costs. The messages also got better while they got cheaper: open rates rose 12.75% year over year and application link clicks climbed 7.5%.
Open the Doc →
EMAIL MARKETING — AT A GLANCE
+12.75%
Email Open-Rate Lift (AI Workflow, YoY)
+7.5%
Application-Link Click Lift (YoY)
4
Email Campaigns Featured
2
Channels: Email + SMS Marketing Experience