ABOUT ME
By day, I'm the marketer who wants AI handling the busywork while the data proves it worked. By night, I'm dad to one very patient son who's rolled his eyes at every joke, and owner to a miniature goldendoodle who steals my snacks the moment I'm not looking. The same curiosity that drives me to learn new skills, like building AI agent workflows, has taken me diving with sharks in the Galapagos, swimming with dolphins in the Amazon, skiing with friends in the Alps, and collecting comics since childhood, including an X-Men #1, which I will never sell. I'm also a long-suffering University of Oregon football fan and a proud Dungeon Master for a table full of dragon-slayers and goblin-chasers. Whether it's a brand, a marketing team, or my own kid, my philosophy stays the same: always help the people around you succeed.
SIGNATURE CASE STUDY
2023 California Marketing Strategy & Event Playbook
Built the strategy and playbook behind a statewide event program, coordinating 58 events and driving 2,351 signups through a repeatable, data-backed regional marketing model.
58
Events Coordinated
2,351
Signups Driven
1
Repeatable Playbook
THE WORK
Real ads, real emails, zero teams laughing at a laptop that definitely isn't that funny.
Email/SMS Marketing
Subject lines that get opened and texts that don't feel like a wrong number. Simple as ABC. Always. Be. Converting.
Brand Display and Social Media
Display ads, social posts, and event flyers for brands like Amazon and Providence, heart hands included. Built to make people feel the love.
Branded Video and Audio
Video and audio built mostly for Amazon Student, plus a few animated explainers along the way, and one very dedicated banana. No bananas were harmed in the filming.
Presentations
Strategy decks that turn complex ideas into a clear path forward. Built to get to yes! No doubt about it.
Writing Samples
Blog posts and newsletters people actually finish reading, plus a pug in swim goggles for good measure. Proof that good writing never goes out of style.
Website Creation
Landing pages and full sites I led the creation of. Built to make a great first impression. Built to convert.
PUBLISHED RESOURCES
Skills and templates I've built. Each one opens as a read only Google Doc & there's a spot inside the doc to donate to buy me a coffee if you like what I built and it helps you in your own project.
Building an AI Job Search Assistant
A step-by-step handoff guide to building seven connected Claude skills - resume tailoring, cover letters, hidden job search, LinkedIn outreach, interview prep, and more - into one job-search assistant.
CURRENTLY READING
What's on my nightstand and in my headphones right now. Links are affiliate links - they don't cost you anything extra.
See my full bookshelf ↓
MY BOOKSHELF
Everything else I've read, am working through, or can't stop recommending.
