EXECUTIVE SUMMARY
I measure my success by how many people around me succeed, and many I've mentored now lead their own teams, divisions, or companies. At Providence, that approach delivered an 8x jump in Spanish-speaking caregiver applications within 30 days and 14.68% average yearly applicant growth over three years. I've also launched an AI workflow that saved approximately $250K and lifted email open rates 12.75% year over year.
Off the clock, I'm a D&D Dungeon Master, comic collector, traveler, and long-suffering University of Oregon fan.
SELECTED RESULTS
Career Marketing KPIs
Results from the programs planned, directed, and managed.
92 → 31 days
PROVIDENCE
RN time to hire 66% faster within 6 months of taking over California
marketing, driven by a larger qualified candidate pipeline.
$12K → $6.1K
PROVIDENCE
Cost per hire for specialty nurses (L&D, ICU, OR, NICU)
49% lower within a year of launching our campaigns.
14.68%
PROVIDENCE
3-year average growth in new applicants in California LOB, with the target exceeded YoY.
8x
PROVIDENCE
Spanish-speaking caregiver applications growth within 30 days of launching the Spanish-language career site.
$250K
PROVIDENCE
Saved in creative costs by creatign AI email and SMS workflow, with +12.75% open rate and +7.5% clicks YoY.
$1.43M
PROVIDENCE
Annual marketing budget managed for talent
acquisition marketing.
90%
AMAZON
Adoption in 3 months of
vendor portal for 2,500
vendor managers worldwide..
150+
AMAZON
Monthly Retail Team coaching attendees supporting the vendor presentation portal.
6
AMAZON
Content creators led with target of growing search rankings across 33 retail categories.
$5M+
AMAZON STUDENT
Off-platform media budget managed for display, video, and radio for back-to-school
$500K+
MICROSOFT
Managed national brand partner semi-custom campaigns for P&G, Hot Pockets and T-Mobile.
$3M
MICROSOFT
Ad revenue from launching 5 new digital ad products.
3
MICROSOFT
Built and supervised a team of 3 running all pre and post sale presentation projects for 14 sales professionals and 20 assistants.
THE WORK
Real ads, real emails, zero stock images of teams laughing at a laptop that definitely isn't that funny.
Email/SMS Marketing
Subject lines that get opened and texts that don't feel like a wrong number. Simple as ABC. Always. Be. Converting.
Brand Display and Social Media
Display ads, social posts, and event flyers for brands like Amazon and Providence, heart hands included. Built to make people feel the love.
Branded Video and Audio
Video and audio built mostly for Amazon Student, plus a few animated explainers along the way, and one very dedicated banana. No bananas were harmed in the filming.
Presentations
Strategy decks that turn complex ideas into a clear path forward. Built to get to yes! No doubt about it.
Writing Samples
Blog posts and newsletters people actually finish reading, plus a pug in swim goggles for good measure. Proof that good writing never goes out of style.
Website Creation
Landing pages and full sites I led the creation of. Built to make a great first impression. Built to convert.
Digital Billboard
A rotating storefront billboard I designed, animated, and installed for West Seattle Realty. Broker spotlights, new listings, and QR codes that let passersby connect.
PUBLISHED RESOURCES
Skills and templates I've built. Each one opens as a read only Google Doc & there's a spot inside the doc to donate to buy me a coffee if you like what I built and it helps you in your own project.
Building an AI Job Search Assistant
A step-by-step handoff guide to building seven connected Claude skills - resume tailoring, cover letters, hidden job search, LinkedIn outreach, interview prep, and more - into one job-search assistant.
CURRENTLY READING
What's on my nightstand and in my headphones right now. Links are affiliate links - they don't cost you anything extra.
See my full bookshelf ↓
MY BOOKSHELF
Everything else I've read, am working through, or can't stop recommending.
